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Marketing

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout

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Title: Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Author(s): Sean Ellis, Morgan Brown Pages: 320 P...
Marketing

The Effortless Experience: Conquering the New Battleground for Customer

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Title: The Effortless Experience: Conquering the New Battleground for Customer Loyalty Author(s): Matthew Dixon, Nick Toman, Rick DeLisi ...
Marketing

Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions

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Title: Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods Author(s): S. Finlay Pages: 260 Publisher: Pa...
Marketing

Digital Marketing Analytics Making Sense of Consumer Data in a Digital

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Title: Digital Marketing Analytics Making Sense of Consumer Data in a Digital World Author(s): Chuck Hemann, Ken Burbary Pages: 272 Pu...
Marketing

Blue Ocean Strategy: How to Create Uncontested Market Space and Make

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Title: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Author(s): W. Chan Kim, Renee Mauborg...
Marketing

Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know

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Title: Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know 1st Edition Author(s): Philip Kotler Pages: 224 Publish...
Management, Marketing

Marketing Management 12th Edition

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Title: Marketing Management 12th Edition Author(s): Philip Kotler, Kevin Lane Keller Pages: Publisher: Prentice Hall; 12 edition (Dece...
Marketing

Brand Management Research, Theory and Practice 1st Edition

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Title: Brand Management Research, Theory and Practice 1st Edition Author(s): Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre Pages: ...
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